Scent is powerful. In fact, it's the sense most closely tied to memory. And did you know that smell is the only fully developed sense a fetus has in the womb? As Hellen Keller has said, "Smell is a potent wizard that transports you across thousands of miles and all the years you have lived."
But scent can do even more -- it can also be a boost to your mental health. It's been shown that your olfactory response is directly linked to the emotional center of your brain. Read more about the science of scent's impact on your mood, your sleep and more here.
Surrounding yourself with scents that can be uplifting, relaxing or transporting can make your environment much more inviting. These days while many of us are still working at home, a scent can make the difference between an anxiety inducing room or a calming one. That's why many brands (including ours) have gone to great pains to create signature scents that inspire and transform.
According to Caroline Fabrigas the CEO of Scent Marketing Inc., (and the creator of the Isle de Nature scent), "Scent is the most effective way to inspire memory, engage emotions, enhance brand perception and contribute to loyal, long term client relationships. A well crafted signature scent becomes the backdrop against which all else plays. It is the invisible influencer!"
The Isle de Nature scent is based on the bay tree (Pimenta Racemosa) -- native to Dominica and a part of the Myrtle family. We combine our crushed bay scent with local spices, florals and wood scents that literally will take you away to Nature Island.
We hope you love our scent as much as we do -- and that this scent will be attached to new, positive memories. If you've never been to Dominica, maybe it will even inspire your next trip.
Cover pic by Sara McCutcheon @unsplash